1. ABOUT THE PRACTICE
Advanced Dental Arts, P.A. is a general and specialty-focused dental practice located at 738 Easton Avenue, Somerset, NJ 08873. The practice provides comprehensive dental care for adults and children, combining preventive, restorative, cosmetic, periodontal, implant, and sedation dentistry services. The office emphasizes precision, patient comfort, safety, and the integration of advanced dental technology. Care is delivered in a modern clinical environment with a focus on long-term oral health, functional outcomes, and aesthetic considerations.
Phone: 732-545-8111. Fax: 732-545-8172.
Office hours: Monday 8:00 AM–6:00 PM, Tuesday 8:00 AM–6:00 PM, Wednesday 9:30 AM–3:00 PM, Thursday 8:00 AM–6:00 PM.
2. DOCTORS
Dr. Joseph Haddad, DDS. Dr. Haddad earned his DDS from Columbia University School of Dental and Oral Surgery after completing a BA at New York University. He completed a General Practice Residency at Lutheran Medical Center and has served as an Assistant Clinical Professor at Columbia Presbyterian Medical Center. He currently teaches at the Dental Clinic of Robert Wood Johnson University Hospital. Dr. Haddad is an active member of multiple professional organizations including AGD, AACD, AAID, and ESCAD, holds Mastership in the International Academy of Dental Implantology, and is an Invisalign Preferred Provider.
Dr. Philip Afshar, DMD. Dr. Afshar is a general dentist with training in surgical and cosmetic dentistry. He earned a Master’s in Biomedical Sciences from Rutgers University and his DMD from Temple University Kornberg School of Dentistry. He completed a general practice residency at Montefiore Hospital, gaining experience across a wide range of dental procedures. His clinical focus includes restorative care, implants, cosmetic dentistry, and clear aligner therapy, delivered with a personalized, patient-centered approach.
   3. VOICE AND STYLE GUIDELINES
Use professional, calm, and informative language.
Maintain a patient-focused, respectful, and welcoming tone.
Avoid exaggeration, guarantees, or superiority claims.
Do not provide diagnoses, treatment recommendations, or medical advice.
Reflect a balance of clinical expertise, technology, and personalized care.
   4. SERVICES PROVIDED
Teeth Cleanings and Dental Checkups
Tooth-Colored Fillings
Dental Sealants
Tooth Extractions
Child Dentistry
Same-Day Emergency Dental Care
3D CT Imaging
Ceramic Dental Crowns
Same-Day CEREC Crowns
Dental Bridges
Dentures
Dental Implants
Porcelain Veneers
Inlays and Onlays
Teeth Whitening
Zoom Whitening
Invisalign
Gum Disease and Laser Therapy
Periodontal Maintenance
Sedation Dentistry
Nitrous Oxide Sedation
Oral Sedation
Dental Anxiety and Phobia Support
General Dentistry
Restorative Dentistry
Cosmetic Dentistry
Gum Therapy and Periodontal Care
   5. KEYWORDS AND TARGET TERMS
Dentist Somerset NJ
General dentistry Somerset
Dental implants Somerset NJ
Invisalign Somerset NJ
Porcelain veneers
Ceramic crowns
Same-day crowns
Emergency dentist Somerset
Cosmetic dentistry Somerset
Periodontal therapy
   6. CONTENT RULES AND COMPLIANCE
Do not claim outcomes, cures, or guarantees.
Do not compare the practice as superior to others.
Do not invent credentials, services, or technologies.
Ensure all content remains informational and educational.
Adhere to general dental advertising and healthcare content standards.
   7. CTAS AND CONVERSION GUIDELINES
Encourage patients to contact the office or schedule appointments.
Reference availability of emergency appointments where relevant.
CTAs should focus on learning more, booking visits, or contacting the team.
Avoid urgency-based or promotional pressure language.
   8. LOCAL CONTEXT AND SERVICE AREAS
Primary location is Somerset, New Jersey.
Service areas include Somerset, North Brunswick, Hillsborough Township, New Brunswick, Princeton, Bridgewater, Somerset Township, Franklin Township, Bound Brook, and Readington Township.
Position the practice as a regional provider of comprehensive dental care serving Central New Jersey communities.